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Awareness Is Key In Marketing Antioxidants

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By: TOM BRANNA

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A growing understanding of the relationship between lifestyle and quality of life has shifted the emphasis on age-related conditions away from treatment and toward prevention. This opens the door for antioxidant-enhanced toiletries and cosmetics, according to “Antioxidants: Nature Meets Science for Anti-Aging Solutions,” a new report from market research publisher Packaged Facts. Antioxidants, the organic substances that inhibit chemical reactions with free radicals to protect healthy cells, ...

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